The most up-to-date Merchandise On McDonald’s Shifting Menu: A $5 Burger

Enlarge this imageThe new Sirloin Third Pound burgers might be supplied at McDonald's starting up afterwards this thirty day period, for the restricted time.Courtesy of McDonald'shide captiontoggle captionCourtesy of McDonald'sThe new Sirloin Third Pound burgers is going to be presented at McDonald's beginning later this thirty day period, for a minimal time.Courtesy of McDonald'sMcDonald's continues to be having difficulties in recent times to keep rate with fast-casual chains like 5 Men and Chipotle Mexican Grill. So the fast-food huge is screening different menu choices to lure back again prospects. Starting later on this thirty day period, McDonald's diners will be able Dylan Bundy Jersey to opt for a $4.99 sandwich the Sirloin 3rd Pound burger. Inside a way, the sandwich is not really all that new. Two decades back, McDonald's discontinued its Angus 3rd Pounders, which bought for around $4.forty nine in many markets. That premium burger had liked a four-year run ahead of getting place out to pasture. The new sirloin burger will probably be "thick & juicy, beefy, and high-quality topped with real and fresh ingredients," according to a statement from company spokeswoman Lisa McComb. Topping po sibilities will include bacon, cheddar cheese, grilled onions and creamy peppercorn sauce. Maybe you're thinking: "But wait. I thought the McDonald's menu was going to get streamlined?" Busine s While Roberto Alomar Jersey Pay Holds Steady For Most, Low-Wage Workers Get A BoostThe Salt Shake Shack Sizzles With IPO As McDonald's FizzlesThe Salt How 'Foodies' Were Duped Into Thinking McDonald's Was High-End FoodThe Salt What's Really Inside a Big Mac? McDonald's Says It's Ready To Tell All You are correctly remembering that in December, the company said it would simplify its menu by removing many items. The move was intended to speed up service. But at the same time, the company is experimenting with new po sibilities, like these: "Create Your Taste" menu. At participating McDonald's restaurants, you can make your very own gourmet burger choosing from lots of toppings. Bundt cakes and petite pastries. The company is screening pastries that sell for $1.99 to compete with coffee shops. All-day breakfast. Why not get an Egg McMuffin for supper? McDonald's is tests an all-day breakfast menu instead of putting the eggs away by 10:30 or 11 a.m.Healthier chickens. McDonald's also is beginning the proce s of switching to chickens raised without antibiotics. And then there are tests of an experimental, touchscreen kiosk that allows shoppers to customize nearly every merchandise on the menu. And in Denmark, there have been tests of McBike a bicycle drive-through option. So McDonald's is both trying to maintain prices low and alternatives simple while at the same time creating pricier top quality burgers and more sophisticated alternatives. Hmm. That's not easy to do at the same time, says Panos Mourdoukoutas, chair of the economics department at Long Island University. The seemingly conflicting moves appear to be "some kind of panic," says Mourdoukoutas, who studies the company and has recommended changes as radical as killing off the name "McDonald's" to start fresh. "They have great locations," he says, "and they know franchising." Now they just need to serve meals that more young people want to eat, he says. But McComb, the McDonald's spokeswoman, says the brand new top quality sandwich takes the company in the right direction. "We know that consumers care about their foods. They want it to be real, fresh and authentic," she said. "These new burgers are thick, freshly prepared Sirloin Third Pound Burgers with real and fresh toppings."